The Social Perspective Journal

THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER SERVICE AND CUSTOMER LOYALTY PROGRAM IN INCREASING CUSTOMER SATISFACTION

Cut Putri Verian Darustin — 2024-08-31

This research aims to analyze the influence of communication and loyalty on customer satisfaction at Bank BRI Central Park Sub-Branch. The method used is data collection through questionnaires, data processing, and multiple linear regression analysis. The research results show that communication between customers and BRI Bank is quite good with a percentage of agreeing responses of 60.7%. Even though communication has a positive tendency of 11%, the t test results show that communication has no significant effect on customer satisfaction (t = 0.095 < t table = 1.985 and significance t = 0.924 > α = 0.05). On the other hand, customer loyalty has a significant influence on customer satisfaction with a percentage of agreeing responses of 61.2% and a positive trend of 28.2%. The results of the t test show that loyalty has a significant effect (t count = 2.327 > t table = 1.985 and significance t = 0.022 < α = 0.05). Multiple linear regression testing shows that the combination of communication and loyalty has a significant effect on customer satisfaction (F count = 19.169 > F table = 2.699 and significance F = 0.000 < α = 0.05). This research reveals that communication that is limited to occasional interactions affects its effectiveness, while high loyalty is caused by satisfaction with bank products. To increase customer satisfaction, it is necessary to increase communication and loyalty at Bank BRI Central Park Sub-Branch

The Influence of Employee Competency Development, Performance Evaluation, Remuneration on Employee Performance

Ade Rahmat Ridwan — 2024-12-31

## Abstract

This study aims to analyze the influence of competency development, performance evaluation, and remuneration on employee performance in the environment of the Religious Affairs Office in West Jakarta. Utilizing a survey method, this research reveals the relationships among sociological and psychological variables based on the collected data. The findings indicate that 39.1% of the variation in employee performance is positively influenced by the three independent variables. However, competency development negatively impacts performance, as the process is perceived as tedious and demotivating. Conversely, performance evaluation shows a positive effect, encouraging employees to enhance their work outcomes. Remuneration also contributes positively, where increased remuneration boosts employee motivation and productivity. These findings emphasize the importance of a balanced approach in competency development and evaluation to enhance employee performance.

THE ROLE OF INTERNAL COMMUNICATION AUDIT IN SUPPORTING THE SUCCESS OF MERGER OF PROCESSES AND CHANGE MANAGEMENT

Jamal Ismail — 2025-02-20

The merger process in a company is often faced with complex internal communication challenges, especially in supporting change management. This study aims to analyze the role of internal communication audits in supporting the success of the merger process and organizational transformation. Using a literature approach and case studies, this study evaluates the effectiveness of internal communication, identifies communication barriers that arise, and provides recommendations for communication strategies based on audit results. The results of the study indicate that internal communication audits are able to map communication needs, identify information gaps, and formulate appropriate strategies to increase employee engagement. In addition, this audit helps build trust between management and employees through transparent and consistent communication. Thus, internal communication audits become an effective tool for managing organizational change, reducing resistance, and ensuring the success of merger implementation. This study provides theoretical contributions in the field of organizational communication and offers practical guidance for companies that are facing the merger process. The recommendations from this study are expected to be used to improve the quality of internal communication and support sustainable organizational transformation.

AN ASSESSMENT OF THE EFFICACY OF SOCIAL SECURITY MEASURES IN SAFEGUARDING INDONESIAN MIGRANT WORKERS OVERSEAS

Lela Nurlaela Wati — 2024-02-20

Indonesian migrant workers (Pekerja Migran Indonesia-PMI) frequently encounter a multitude of issues and hazards, including substandard working conditions, withheld remuneration, and instances of abuse and exploitation throughout their employment overseas. To address this issue, the Indonesian government has adopted a range of social security initiatives aimed at safeguarding PMI. Nevertheless, the number of instances seen by PMI consistently rises each year, and the challenges confronted by Indonesian Migrant Workers surpass the extent of protection provided by this social security system. The objective of this study is to evaluate the efficacy of the Social Security program in offering safeguarding for individuals with pre-existing medical conditions (PMI). The research methodology entails a comprehensive review of existing literature and analysis of secondary data from official reports and statistics provided by relevant institutions. The research findings indicate that government-provided social security programs, such as health and employment insurance, have effectively enhanced the level of protection for PMI. Nevertheless, this program has various impediments that impede its efficacy, including insufficient outreach, intricate management, and restricted program coverage. The research findings suggest that enhancing collaboration between governmental and private entities is necessary to strengthen the safeguarding of PMI, expand the dissemination of information and education regarding social security programs for PMI, streamline administrative procedures, and foster greater cooperation among relevant stakeholders.

TRENDS IN STUNTING PREVALENCE REDUCTION

Bambang Soetono — 2024-02-20

This study employs a qualitative approach through purposive documents and literature reviews to analyze the trends in stunting prevalence reduction in Indonesia. With a specific focus on achieving the targeted 14% prevalence reduction by 2024, the research explores the current trajectory, underlying conditions, and challenges influencing this critical public health goal.

Our findings indicate a promising trend toward the envisioned 14% reduction in stunting prevalence by the specified year. However, the analysis also reveals a nuanced landscape characterized by various conditions and challenges that could potentially impede the realization of this target. Through a meticulous examination of available data, this study sheds light on the multifaceted factors affecting the trajectory, providing valuable insights for policymakers, practitioners, and researchers engaged in addressing malnutrition issues in Indonesia.

As the nation strives to overcome the complexities surrounding stunting, the outcomes of this research contribute to a nuanced understanding of the ongoing efforts, offering crucial considerations for the refinement and implementation of targeted interventions to ensure sustainable progress toward the 2024 goal