THE ROLE OF INTERNAL COMMUNICATION AUDIT IN SUPPORTING THE SUCCESS OF MERGER OF PROCESSES AND CHANGE MANAGEMENT

Jamal Ismail; Setiyo Hayati; Yusran Effendi; Isti Budhi Setiawati; LM Novrianto

doi:10.53947/tspj.v4i1.913

Authors

Jamal Ismail Universitas Ary Ginanjar
Setiyo Hayati Universitas Ary Ginanjar
Yusran Effendi Universitas Ary Ginanjar
Isti Budhi Setiawati Universitas Ary Ginanjar
LM Novrianto Universitas Ary Ginanjar

DOI:

https://doi.org/10.53947/tspj.v4i1.913

Keywords:

Communication audit, Internal communication audit, merger process, change management, organizational communication, employee engagement

Abstract

The merger process in a company is often faced with complex internal communication challenges, especially in supporting change management. This study aims to analyze the role of internal communication audits in supporting the success of the merger process and organizational transformation. Using a literature approach and case studies, this study evaluates the effectiveness of internal communication, identifies communication barriers that arise, and provides recommendations for communication strategies based on audit results. The results of the study indicate that internal communication audits are able to map communication needs, identify information gaps, and formulate appropriate strategies to increase employee engagement. In addition, this audit helps build trust between management and employees through transparent and consistent communication. Thus, internal communication audits become an effective tool for managing organizational change, reducing resistance, and ensuring the success of merger implementation. This study provides theoretical contributions in the field of organizational communication and offers practical guidance for companies that are facing the merger process. The recommendations from this study are expected to be used to improve the quality of internal communication and support sustainable organizational transformation.

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